Privacy Policy

CellArena is the retail brand of Cell Arena Electronics Trading LLC (“CellArena”, “we”, “us” or “our”). This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit cellarena.ae, contact us, place an order, visit our Deira showroom or use our services.

By using our website or providing your information to us, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Legal name: Cell Arena Electronics Trading LLC
Trade licence: DED No. 1071849
Address: Office 601, Gargash Centre, Al Sabkha Road, Deira, Dubai, United Arab Emirates
Email: support@cellarena.ae
Phone: +971 4 251 5217

2. Information We Collect

We collect information needed to provide our products and services, including:

• Name, mobile number, email address and delivery or pickup details
• Order details, products purchased, order value and payment status
• Communications with our team through email, WhatsApp, phone, website forms or social channels
• Information required to process refunds, returns, warranty enquiries or fraud-prevention checks
• Technical information such as device type, browser, IP address, pages viewed and website activity
• Cookie and similar technology information, where used on our website

We do not intentionally collect full card details. Card payments are processed through authorised payment service providers.

3. How We Use Your Information

We use personal information to:

• Process, confirm, deliver and support your order
• Arrange delivery, store pickup, returns, refunds and warranty assistance
• Verify payment, prevent fraud and protect our customers and business
• Respond to product enquiries, service requests and customer support messages
• Improve our website, products, service quality and customer experience
• Meet legal, tax, accounting and regulatory obligations
• Send marketing messages only where permitted by law or where you have agreed to receive them

We do not sell your personal information.

4. Payment, Delivery and Service Providers

We may share only the information necessary with trusted third parties that help us operate our business. These may include:

• Payment providers, including card-payment providers and instalment providers such as Tabby when selected at checkout
• Delivery and logistics partners
• Website hosting, technology, security and customer-support providers
• Professional advisers, auditors, insurers or government authorities where legally required

These providers may use your information only to provide their services, meet legal requirements or protect against fraud and misuse.

5. Cookies and Website Analytics

CellArena may use cookies and similar technologies to keep the website secure, remember preferences, support checkout, understand website performance and improve customer experience.

Where optional analytics or marketing technologies are used, we will provide appropriate notice or consent options where required. You can also manage cookies through your browser settings. Disabling certain cookies may affect website features, including checkout functionality.

6. Marketing Communications

We may send you product updates, promotions or service messages by email, SMS or WhatsApp where you have consented or where permitted by applicable law. You may opt out of marketing communications at any time by using the unsubscribe option, replying with an opt-out request or contacting support@cellarena.ae.

Service-related messages about your order, delivery, refund, account or warranty may still be sent when necessary.

7. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These measures include access controls, secure systems and limiting access to authorised personnel and service providers.

No online system can guarantee absolute security. Please protect your account, order details and verification codes, and do not share payment details or one-time passwords with anyone.

8. Data Retention

We keep personal information only for as long as necessary for the purposes described in this policy, including order fulfilment, customer support, warranty assistance, fraud prevention and legal, tax or accounting obligations. We may retain certain information where required or permitted by law.

9. Your Privacy Rights

Subject to applicable UAE law, you may request access to your personal information, ask us to correct inaccurate information, request deletion where appropriate, withdraw consent, object to certain processing or ask us to restrict processing.

To make a request, email support@cellarena.ae with the subject line “Privacy Request”. We may need to verify your identity before completing a request. Some information may need to be retained where required by law or needed to establish, exercise or defend legal claims.

10. International Transfers

Our service providers may process information in locations outside the UAE when necessary to provide payment, hosting, technology, security or support services. Where this occurs, we take reasonable steps to ensure appropriate safeguards are applied in accordance with applicable law.

11. Children’s Privacy

CellArena does not knowingly collect personal information from children without appropriate consent. If you believe that a child has provided personal information to us, please contact us so that we can review and take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy when our services, website practices or legal obligations change. The latest version will be published on cellarena.ae with an updated effective date.

13. Contact Us

For questions, concerns or privacy requests, contact:

Cell Arena Electronics Trading LLC
Office 601, Gargash Centre, Al Sabkha Road, Deira, Dubai, UAE
Email: support@cellarena.ae
Phone: +971 4 251 5217